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Juan Barraza is the Director of innovation and Entrepreneurship at VertueLab. In this role, Juan is responsible for envisioning, creating, delivering, and continuously improving upon the support programs we offer to innovators and entrepreneurs, either on our own or with partners. Juan joins VertueLab from Portland State University, where he served as the Director of the Center for Entrepreneurship. He believes that entrepreneurship is a great equalizer in society, and that any individual with an idea or concept and a strong work ethic can create a great venture with a direct economic impact on family and community.